Fashion Lands in Capital-LULU Fashion Week Grand Finale Launch on May 17th

FASHION WEEK FROM MAY 17 TO 21 ; MORE THAN 30 SHOWS BY TOP BRANDS

EXCLUSIVE SOUND TRACK FOR LFW GRAND FINALE LAUNCHED

Thiruvananthapuram: The capital is all set to step onto the world's fashion ramp with this year's grand finale of Lulu Fashion Week. Although this is the sixth edition of Lulu Fashion Week in the country, it is the debut edition in Thiruvananthapuram. Fashion Week will be held from May 17 to 21 at Lulu Mall. LuLu Fashion Week, one of the biggest fashion event of the year is presented by Levi's in association with Flying Machine. The first edition of LuLu Fashion Week Trivandrum will be inaugurated by Ms.Ritika Khatnani, former Miss Supranational Asia at LuLu Mall.

Prominent models are set to walk the ramp for leading international brands like Levi's, Flying Machine, Ruff, Spykar, Identiti, American Tourister, Park Avenue, VIP, Jockey, Classic Polo, Safari, Imara, Crimsoune Club, Eten, Celio, Caprese, Croydon UK, Amukti, Indian Terrain, Reo, Blackberrys, Allen Solly, Peter England, Kriti & more. More than 30 fashion shows have been organized showcasing the most attractive spring/summer collections.

India’s leading fashion choreographer Shakir Shaikh, who has been in the fashion industry for over two decades, will lead the shows. Fashion forum on May 20 at LuLu Mall will discuss the trends, changes, innovations in the world of fashion and will be attended by eminent people from the fields of fashion, entertainment and retail industry.

The grand event will present fashion titles and exclusive fashion awards to the best apparel brands of the year, recognizing exceptional contributions in the field.

Exclusive Soundtrack Launched - ‘CAPITAL COUTURE’

Exclusive soundtrack for LFW Grand Finale was launched during the pressmeet.

Couture is a very prominent fashion terminology which means fashionable made-to-measure clothes. So, Trivandrum being the capital city, this event is the Capital Couture happening in the fashion capital. The track evolves from the concept of Kulture-Future and mixes perfectly with our event theme and instills a modern spirit. The track is created exclusively for LFW'23 Trivandrum by Artist RHYTHOM, who is known for his Pooram, Kiliye Kiliye Flip and much more originals.

As part of Lulu Fashion Week, LuLu Fashion Store - Lulu Mall's fashion destination will have an exclusive display and sales of the latest Spring/Summer clothing collections with amazing offers & discounts. Lulu Fashion Week was held in Kochi, Bengaluru and Lucknow, earlier this month.

The pressmeet of LuLu Fashion Week 2023 was conducted in the esteemed presence of Joy Shadanandan, Regional Director – LuLu Group, V.Nandakumar, Director, Marketing & Communications - LuLu Global, Abdul Saleem Hasan - Regional Manager, Rajesh EV , General Manager- Hypermarket, Rafeeq C A - Buying Manager, Anoop Varghese - Finance Manager and Shakir Shaikh – Fashion Choreographer.

Photo Caption:

1.LuLu Fashion Week Grand Finale Signage Launch

2. LuLu Fashion Week Grand Finale Exclusive Sound track launch