Own and grow a cow, Jallikkettu comes with a new concept of virtual farming

Own a cow and take care of it, wherever you are. Let the cow and its calves be part of your family and beliefs. Jallikkettu, inc, a new company set up in India and promoted in other parts of the world, has came out with a unique concept of owning and taking care of your cow virtually.

A majority of Indians worship the cow as Gomatha, while others love it and respect it. It is a welcome news for them.

From your home or office in the US, you can see your cow and its calves, the land and people around it, anytime, day and night, thanks to the new technology.

Rajesh Sounderajan, chairman of the company along with Thomas K Thomas, director of the company from the US, held a press event in front of the Nasdaq at the Times Square recently to announce the launch of the company in the US. A huge display of cow farms and details of the company were flashed on the big screen on Nasdaq, which attracted many.

Jallikkettu was banned earlier by the Supreme Court citing that it was cruelty to animals. After much protest and legal maneuvering, the court later revoked it noting that it was part of the Tamil culture.

When the company was formed, it took the popular name as it aims to promote animal husbandry and agriculture.

Though it is a new concept for India, it has a tremendous potential, Sounderajan said. Tamil Nadu government is helping the project and the land was given free to set up the farms. Other state governments and the Central Government may get involved soon, as the cow is revered by all.

The price is not decided yet for owning cows. Once a cow is purchased along with a parcel of the land, the buyer maintains the cow and he will own the offsprings too. All he needs to do is to meet the periodic expenses. The milk of the cow can be delivered to the owner, as milk powder or milk itself.

When the buyer and family travel to India, they can go and visit the cow and farm. The farms are well equipped with modern amenities and qualified employees.

There are millions of Indians in the US, who consider cow as divine. They have little or no chance to own a cow because most of them live in cities. Another problem is that in many states in the US, cows need climate controlled habitat to survive too.

In such a scenario they can still own a cow and take care it. Most Indians believe that owning a cow brings prosperity, he noted.

Dilip Chauhan, deputy commissioner at New York City Mayor’s office welcomed the company to New York. He said he personally reveres the cow and this unique concept has a potential to capture the hearts and minds of the Indian American community.