New Delhi, Feb 21 :  Batting legend Sachin Tendulkar will go live on social networking app Google+ hangout Sunday during the mid-innings break of the India vs South Africa World Cup Pool B encounter at the Melbourne Cricket Ground (MCG).

The initiative is being orchestrated by the International Cricket Council (ICC) in collaboration with Google.

The conversation can be followed on Google+ with #AskSachin.

Tendulkar is the brand ambassador of the 2015 World Cup.