Reliance Retail to market REX school shoes

New Delhi: Makers of REX Brand school shoes, DEIEM India, on Sunday said they have entered into an agreement with Reliance Retail to market their products at outlets of the Reliance Industries subsidiary.

"REX brand school shoes, has signed an MOU with Reliance Retail Ltd., a subsidiary company of Reliance Industries Ltd., through which Rex school shoes and REXGOLA will be sold in all its stores in all major cities of the country," DEIEM India chairman Satvinder Singh Madaan said in a statement. 

Delhi-based REX Shoes has received the first supply order from Reliance Retail stores. 

Madaan further said that DEIEM India expects a big jump in its sale of school shoes as a result of tie-up with Reliance Retail.