New Delhi, Feb 18 Have a business idea, but lack insight to the corporate world? Well, now you can give a push to your career with “MTV Kickstartâ€, for which youth entertainment channel MTV has joined hands with the government's #StartUpIndia initiative.
With an aim to bridge the gap between ideas and investors, "MTV Kickstart" is a multi-platform initiative which will help turn the entrepreneurial dreams of young India come true.
After the initial stage and sifting through talent, the initiative will be translated into a reality TV show which will give a platform to the selected young minds to pitch their ideas to investors and win seed funds.
Viacom18 along with #StartUpIndia, which is an initiative of the department of industrial policy and promotion (DIPP), on Thursday announced the launch of the annual outreach programs for young entrepreneurs, said a statement.
Amitabh Kant, secretary, department of industrial policy and promotion (DIPP), said: "I'm excited about our association with Viacom18’s MTV for instituting a platform called 'MTV Kickstart'. The multi-platform programme will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.â€
Delivered through engaging and interactive content through television, web, mobile and social media, “MTV Kickstart†will work towards educating the youth about the ecosystem of start-ups. It will also educate through personal and informal interactions with start-up kings, investors, and advisory.
The annual property will reach out to young aspiring entrepreneurs through multiple touch-points. The initiative will start with a massive outreach plan that will run through 52 weeks, reaching out to 300 colleges across the country backed by heavy media buzz.
MTV along with #StartUpIndia will also be hosting start-up festivals (two-day events) across tier-I and tier-II cities, to allow youth to have a personal interaction with the top entrepreneurs and investors in the nation.
And then it will hit the small screen as a reality TV show, in which youngsters will fight out for their pie of funds from the investors.
As a reward, the winners will get seed funding for their idea. A massive award show is also planned during end of this program to recognise and felicitate best entrepreneurs under 30 years from various sectors.
Sudhanshu Vats, group CEO of Viacom18, said: “We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India."
"We are delighted to partner with #StartUpIndia to cultivate a culture of innovation within India and help young minds create exciting new ventures that drive India’s growth story.â€
The show is the channel's way of "driving India’s growth story by helping its biggest asset - the youth - to write their own narratives for the Make In India initiative laid down by our government," said Ferzad Palia, head - youth and English entertainment, Viacom18.
