Bridgewater Commons and Renascent Media Celebrate Third Consecutive Year of Diwali@ The Commons

Presented by Open Road Auto Group, the Festival of Lights celebration brings nearly1,000 attendees together for an afternoon of culture, entertainment and communityengagement.

BRIDGEWATER TOWNSHIP, N.J. (October 28, 2026) — 
For the third consecutive year, Bridgewater Commons and Renascent Media came together to celebrate Diwali, the Festival of Lights, with a vibrant showcase of South Asian culture, music, dance, fashion and traditions. Presented by Open Road Auto Group, Diwali @ The Commons welcomed nearly 1,000 visitors on Saturday, October 24, reinforcing the shopping center’s commitment to cultural diversity and community engagement

Diwali, widely known as the Festival of Lights, is celebrated across India and by communities around the world, symbolizing the victory of light over darkness, good over evil, and knowledge over ignorance.

(Photo Credit: Bridgewater Commons)

“Nearly 1,000 people, many in traditional dress, celebrated Diwali and learned more about this beautiful and meaningful festival,” said Tom Kovacic, Marketing and Business Development Director at Bridgewater Commons. “We remain grateful for the support and guidance of Open Road and Renascent Media and look forward to an even more spectacular celebration next year.”

“Diwali @ The Commons reflects our vision at Renascent Media of bringing cultures, communities, and brands together through meaningful experiences,” said Tanvi Chandra, Founder and President of Renascent Media. “Celebrating our third consecutive year with Bridgewater Commons and seeing nearly 1,000 people come together to experience our traditions is truly rewarding. We are grateful to Bridgewater Commons and Open Road Auto Group for embracing cultural diversity and helping us share our rich heritage with a wider audience.”

The celebration featured a dynamic lineup of cultural performances, including traditional Indian classical dance, Bollywood choreography, live music, hip-hop and rap, showcasing the richness and diversity of South Asian artistic traditions.Performances included Kalashri School of Dance, Jyotsna Bollywood Dance Academy and Om Guha, all making their Diwali @ The Commons debut, alongside a special presentation of “Homecoming of Lord Ram” by Navrang Dance Academy. New Jersey-based fashion brand Pinkaari presented a special runway showcase, adding a contemporary fashion element to the festivities.

The celebration also provided an opportunity for participating brands to engage with the community through festive experiences, product sampling and giveaways, bringing together cultural celebration and meaningful brand connections

Diwali @ The Commons is the latest example of Bridgewater Commons’ commitment to celebrating the diversity of cultures across Central New Jersey. The shopping center also hosts annual Lunar New Year and Chinese Mid-Autumn celebrations.

Located along Interstate 287 at the intersections of Route 22 and Route 202/206, Bridgewater Commons is Somerset County’s largest shopping, dining and entertainment destination.

About Bridgewater Commons

Bridgewater Commons is one of Central New Jersey’s premier shopping destinations, located in a vibrant suburb in proximity to New York City. The 1.15 million-square-foot shopping center features a mix of premier retailers and restaurants with wide consumer appeal.

Over 130 brands call Bridgewater Commons home, from well-known national retailersand restaurants such as Anthropologie, Alo Yoga, Apple, Kendra Scott, lululemon athletica, Pop Mart, Williams-Sonoma, Seasons 52 and Fogo de Chão, alongside popular local shops like Athletifreak and Zuted Vintage.

In 2023, Bridgewater Commons celebrated its 35th anniversary and is owned by Pacific Retail Capital Partners, one of the nation’s premier owners and operators of retail real estate

For more information, visit bridgewatercommons.com or follow on social media: Facebook @BridgewaterCommons; Instagram @shopbridgewatercommons.

About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air and enclosed shopping centers, with more than $3 billion in assets under management across the United States.Based in Southern California, the company’s portfolio totals 24 properties encompassing over 20 million square feet.

With a highly experienced team and a proven track record of generating value for stakeholders, PRCP is dedicated to evolving real estate for the next generation by working with communities to transform its assets into high-performing mixed-use destinations.The vertically integrated company provides end-to-end sourcing, assessment, underwriting, valuing, developing, marketing, design and asset management services.

For more information, visit pacificretail.com.

About Renascent Media

Founded in 2007, Renascent Media is a woman-owned, full-service advertising, marketing, media and experiential agency specializing in connecting brands with South Asian and multicultural audiences across the United States.With nearly two decades of experience and a deep understanding of multicultural consumer behavior, the agency develops integrated strategies that combine cultural insight with mainstream marketing expertise.

Its capabilities include strategic marketing, media planning and buying, public relations, digital and social media, influencer marketing, content creation and production, experiential marketing, event production, sponsorships and community engagement.

Renascent Media has created and produced community and brand platforms including ShopRite Cooking Star, cultural celebrations, retail activations and other multicultural initiatives, and has worked with brands and organizations including Wakefern Food Corp., National Retail Solutions, Raj Jewels, and others

For more information, visit renascententerprises.com.

Media Contact

Tanvi Chandra | Founder & President | Renascent Media
Email: tanvi@renascententerprises.com
Website: renascententerprises.com