Disney Star wins ICC media rights for the Indian market after gaining the IPL TV rights

Mon, 29 Aug 2022 : The International Cricket Council (ICC) announced on Saturday that Disney Star has been awarded the privilege of broadcasting all ICC events for the Indian market from 2024 to 2027. The ICC said in a statement that Disney Star will host all ICC cricket in India for the next four years after winning the TV and digital rights to both men's and women's international competitions to the end of 2027.

A senior ICC Board member spoke to PTI on the condition of anonymity and said, "According to knowledge, Disney Star is paying roughly USD 3 billion for the rights."

Previously, in June, Disney Star had paid INR 23,575 crore to keep the IPL TV rights (which comes to INR 57.5 crore per match).

The apex body stated that Disney Star was chosen after a single round sealed bid process, which resulted in a large increase in the rights fee from the prior cycle and continued the remarkable expansion and reach of cricket.

The choice was made after a thorough tender, bid, and review procedure that began in June 2022.

"We are happy to continue our partnership with Disney Star as the home of ICC cricket for the next four years. This has produced an exceptional result for our Members and will support our ambitious expansion goals," said Greg Barclay, chair of the International Cricket Council.

"They will be essential to our sport's future and will engage and interact with more fans than ever before."

"With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further enhanced its standing as the leading destination for marquee cricket events in the country," stated K Madhavan, Country Manager & President of Disney Star.